In this value chain model you will be able to appreciate a behavior similar to the "traditional or regional franchise value chain", however it is called master, because an important player enters the system that is known as Master Franchisee.

A franchise, undoubtedly, is obliged to have a trademark registration in the governmental instances of each country that it required according to its expansion plan, although in this case and applicable to Mexico, we refer to IMPI, the Mexican Institute of Industrial Property.

The Franchise Agreement is the most important document of a franchise system in which the rights and obligations of both parties are governed, and which must be a tailored suit, since the legal conditions or strategies ...

The design of a Value Chain of a franchise model will involve previously determining the strategies with which the franchise will go to market. Defining these "strategies" will involve carrying out 5 analyzes: